Sep 3, 2026 · 9 min read
Klaviyo Attributed Revenue: What the Number Actually Means
Every retention agency gets this question eventually: why doesn't Klaviyo's number match Shopify's? Here is the honest answer.
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Notes for ecommerce retention agencies on Klaviyo attribution, client reporting, and proving flow results without overclaiming credit.
Sep 3, 2026 · 10 min read
Email Marketing Case Study Template (With a Klaviyo Example)
Most retention case studies are missing a period, a metric definition, and a source. Here is a structure that keeps all three.
Read the article →Sep 3, 2026 · 8 min read
Klaviyo Flow Metrics: Which Ones Actually Tell You Something
Total flow revenue goes up when store traffic goes up, whether or not anyone improved anything. One metric survives that. Most do not.
Read the article →Sep 3, 2026 · 8 min read
Using Client Data in Case Studies: Permission, NDAs and Anonymity
Anonymous is not a weaker case study — it is often the more credible one, if the method is still visible. Here is how to do it right.
Read the article →Sep 3, 2026 · 9 min read
Klaviyo Flow Benchmarks: Useful, and Where They Stop Being Useful
Klaviyo's own 2026 benchmarks put flow revenue per recipient near 18x campaigns. Here is what that number can and cannot tell one specific account.
Read the article →Sep 3, 2026 · 9 min read
Klaviyo Client Reporting for Agencies: What to Send and What to Cut
A 14-page monthly report answers questions nobody asked. Here is the shorter structure, and why reporting and proof are not the same thing.
Read the article →Sep 3, 2026 · 7 min read
Klaviyo's Conversion Metric: Why It Changes Every Number You Report
Same order, three line items, three different conversion counts depending which metric you picked. Most agencies never check.
Read the article →Sep 3, 2026 · 9 min read
Proving Retention ROI to an Ecommerce Client (Without Overclaiming)
"Is this working?" usually means "would we be selling the same without you?" Attribution cannot answer that — here is what can.
Read the article →Sep 3, 2026 · 8 min read
Managing Multiple Klaviyo Accounts as an Agency
Private keys in a shared password manager is how agencies lose track of who has access to what. Here is the access model that does not.
Read the article →Sep 3, 2026 · 8 min read
Klaviyo Reporting API Rate Limits: Designing Around Them
225 requests a day sounds like plenty, until a dashboard multiplies accounts by flows by periods. Here is the pattern that does not run out.
Read the article →Sep 3, 2026 · 8 min read
The Retention Agency QBR: An Agenda That Renews the Contract
A QBR is the renewal conversation with another name. Here is an agenda that leads with one result instead of twelve metrics.
Read the article →Sep 3, 2026 · 8 min read
What Goes in a Retention Agency Proposal (and What Wins It)
Scope and price look the same in every proposal. The part that actually wins the deal is the evidence — and how many proof points is enough.
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